{"product_id":"wella-pure-perfection-ammonia-free-permanent-hair-colour-60ml","title":"Wella Pure Perfection Ammonia Free Permanent Hair Colour 60ml","description":"\u003cp\u003e\u003cstrong\u003eWella Professionals Pure Perfection is an ammonia-free permanent color delivering neutral, natural-looking color results and up to 100% grey coverage.\u003c\/strong\u003e\u003csmall\u003e\u003c\/small\u003e\u003c\/p\u003e\n\u003cdiv class=\"sc-a4bdb6ce-2 iCyKdj\"\u003e• \u003cstrong\u003ePERMANENT HAIR COLOUR\u003c\/strong\u003e - Up to 100% grey coverage.\u003c\/div\u003e\n\u003cdiv class=\"sc-a4bdb6ce-2 iCyKdj\"\u003e• \u003cstrong\u003eMODERN FORMULA\u003c\/strong\u003e - With Supercharged Metal Purifier for significantly reduced hair damage and reliable colour results.\u003c\/div\u003e\n\u003cdiv class=\"sc-a4bdb6ce-2 iCyKdj\"\u003e• \u003cstrong\u003eNEUTRAL, NATURAL RESULTS\u003c\/strong\u003e - Carefully selected range of shades with a neutral colour direction for natural, true-to-tone results.\u003c\/div\u003e\n\u003cdiv class=\"sc-a4bdb6ce-2 iCyKdj\"\u003e• \u003cstrong\u003eTHE NEW 0% STANDARD\u003c\/strong\u003e - 0% AMMONIA, FRAGRANCES, MINERAL OIL, PPD\/PTD¹ and SILICONES.\n\u003cp\u003e\u003csmall\u003e¹ Do not use if a PPD\/PTD allergy is known, as a severe reaction may still occur.\u003c\/small\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sc-a4bdb6ce-2 iCyKdj\"\u003e• \u003cstrong\u003eGENTLE VEGAN COLOUR SERVICE\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sc-a4bdb6ce-2 iCyKdj\"\u003e\n\u003ch3 class=\"sc-a4bdb6ce-1 cWVFnb\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cdiv class=\"sc-a4bdb6ce-2 iCyKdj\"\u003e\n\u003cstrong\u003eMIXING RECOMMENDATION\u003c\/strong\u003e\n\u003cp\u003eMix Pure Perfection with Welloxon Perfect in a 1:1 ratio.\u003c\/p\u003e\n\u003cp\u003eExample: 60 g Pure Perfection + 60 g Welloxon Perfect.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e6% Welloxon Perfect: for grey coverage and up to 1 level of lift.\u003c\/li\u003e\n\u003cli\u003e9% Welloxon Perfect: for up to 2 levels of lift.\u003c\/li\u003e\n\u003cli\u003e12% Welloxon Perfect: for up to 3 levels of lift.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDEVELOPMENT TIME\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDevelop the colour without heat for 30–40 min. or with heat for 15–20 min.AFTER TREATMENT\u003c\/p\u003e\n\u003cp\u003eAfter development time, add a little warm water and emulsify. Rinse thoroughly and cleanse with Wella Professionals Shampoo.\u003c\/p\u003e\n\u003cp\u003eTo neutralise oxidation residues and stabilise colour, use Wella Professionals Post Colour Treatment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"5\/0 Light Brown","offer_id":67541909766434,"sku":"byl1792282237601","price":9.75,"currency_code":"USD","in_stock":true},{"title":"6\/0 Dark Blonde","offer_id":67541909799202,"sku":"vif1792282237602","price":10.39,"currency_code":"USD","in_stock":true},{"title":"7\/0 Medium Blonde","offer_id":67541909831970,"sku":"njd1792282237603","price":11.67,"currency_code":"USD","in_stock":true},{"title":"8\/0 Light Blonde","offer_id":67541909864738,"sku":"aon1792282237604","price":12.62,"currency_code":"USD","in_stock":true},{"title":"9\/0 Very Light Blonde","offer_id":67541909897506,"sku":"yqv1792282237605","price":11.35,"currency_code":"USD","in_stock":true},{"title":"10\/0 Lightest Blonde","offer_id":67541909930274,"sku":"bux1792282237606","price":12.14,"currency_code":"USD","in_stock":true},{"title":"44\/0 Intense Medium Brown","offer_id":67541909963042,"sku":"jjg1792282237607","price":11.83,"currency_code":"USD","in_stock":true},{"title":"55\/0 Intense Light Brown","offer_id":67541909995810,"sku":"qou1792282237608","price":11.35,"currency_code":"USD","in_stock":true},{"title":"66\/0 Intense Dark Blonde","offer_id":67541910028578,"sku":"hwk1792282237609","price":10.23,"currency_code":"USD","in_stock":true},{"title":"77\/0 Intense Medium Blonde","offer_id":67541910061346,"sku":"xty1792282237610","price":9.59,"currency_code":"USD","in_stock":true},{"title":"88\/0 Intense Light Blonde","offer_id":67541910094114,"sku":"nye1792282237611","price":10.07,"currency_code":"USD","in_stock":true},{"title":"7\/1 Medium Ash Blonde","offer_id":67541910126882,"sku":"tuu1792282237612","price":11.83,"currency_code":"USD","in_stock":true},{"title":"10\/1 Lightest Ash Blonde","offer_id":67541910159650,"sku":"oue1792282237613","price":9.75,"currency_code":"USD","in_stock":true},{"title":"5\/3 Light Brown Gold","offer_id":67541910192418,"sku":"jzo1792282237614","price":9.91,"currency_code":"USD","in_stock":true},{"title":"7\/3 Medium Blonde Gold","offer_id":67541910225186,"sku":"qdf1792282237615","price":11.83,"currency_code":"USD","in_stock":true},{"title":"9\/3 Very Light Blonde","offer_id":67541910257954,"sku":"ajg1792282237616","price":9.59,"currency_code":"USD","in_stock":true},{"title":"5\/40 Light Brown Copper","offer_id":67541910290722,"sku":"qlj1792282237617","price":10.55,"currency_code":"USD","in_stock":true},{"title":"7\/40 Medium Blonde Copper","offer_id":67541910323490,"sku":"qkv1792282237618","price":10.71,"currency_code":"USD","in_stock":true},{"title":"7\/6 Medium Blonde Violet","offer_id":67541910356258,"sku":"ttx1792282237619","price":10.07,"currency_code":"USD","in_stock":true},{"title":"9\/6 Very Light Blonde Violet","offer_id":67541910389026,"sku":"umo1792282237620","price":11.67,"currency_code":"USD","in_stock":true},{"title":"4\/7 Medium Brown Brown","offer_id":67541910421794,"sku":"gtl1792282237621","price":12.46,"currency_code":"USD","in_stock":true},{"title":"6\/7 Dark Blonde brown","offer_id":67541910454562,"sku":"dmt1792282237622","price":10.71,"currency_code":"USD","in_stock":true},{"title":"8\/7 Light Blonde Brown","offer_id":67541910487330,"sku":"waz1792282237623","price":10.07,"currency_code":"USD","in_stock":true},{"title":"5\/8 Light Brown Pearl","offer_id":67541910520098,"sku":"nwy1792282237624","price":11.83,"currency_code":"USD","in_stock":true},{"title":"7\/8 Medium Blonde Pearl","offer_id":67541910552866,"sku":"pcw1792282237625","price":9.59,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/3577\/0658\/files\/wella-pure-perfection-ammonia-free-permanent-hair-colour-60ml_1.webp?v=1792282246","url":"https:\/\/wearweardaily.shop\/products\/wella-pure-perfection-ammonia-free-permanent-hair-colour-60ml","provider":"My Store","version":"1.0","type":"link"}